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Julian Peterson
Julian Peterson


Our free Bing and Google keyword tool is specifically designed to arm paid search marketers with better, more complete keyword information to inform their PPC campaigns, including competition and cost data, tailored to your country and industry, so you know your keyword list is super-relevant to your specific business.


If you want to learn how to sort your new keywords into actionable clusters, check out our article on keyword grouping. And if you just want to use our Free Keyword Tool to find costly keywords that are wasting your PPC budget, read all about negative keywords.

Our free keyword suggestion tool provides comprehensive and accurate keyword suggestions, search volume and competitive data, making it a great alternative to the Google Keyword Tool or AdWords Keyword Tool.

Whether that means analyzing keywords with the highest intent to your products and services, analyzing keywords with tenable levels of competition so you can rank near the top of the page, or simply analyzing search volume: identify the keywords across Google and Bing that can really make a difference in your account.

One other great feature our tool is equipped with is the ability to analyze keywords from your website. A website keyword analysis is the quickest way to generate keyword ideas directly from your product pages and content.

You can delineate SEO keywords by identifying keywords that are informational in nature (as opposed to commercial). Long-tail keyword research, the art of finding keywords that are longer and more detailed, is a great way to surface keywords that would be better for blog posts than online ads.

WordStream is a related keyword generator and keyword popularity tool in one: it will not only tell you the keywords that have the highest search volume, it will surface keywords related to your starting keyword that may be beneficial to your ad account or content strategy.

Knowing how to do keyword research is important, but not the only step in the search marketing process. WordStream offers plenty of tools to help you optimize your online marketing campaigns, including:

Shader keywords allow you to use conditional behavior in your shaderA program that runs on the GPU. More infoSee in Glossary code. You can create shaders that share some common code, but have different functionality when a given keyword is enabled or disabled. You use with Shader variantsA verion of a shader program that Unity generates according to a specific combination of shader keywords and their status. A Shader object can contain multiple shader variants. More infoSee in Glossary.

Note: In Shader Graph, the terminology is different: a set of keywords is called a Keyword, and the keywords in a set are called states. Internally, the functionality is the same: Unity compiles them in the same way, you work with them the same way with C# scriptsA piece of code that allows you to create your own Components, trigger game events, modify Component properties over time and respond to user input in any way you like. More infoSee in Glossary, and so on.

When you declare a set of keywords, you choose whether the keywords in the set have local or global scope. This determines whether you can override the state of this keyword at runtime using a global shader keyword.

By default, you declare keywords with global scope. This means that you can override the state of this keyword at runtime using a global shader keyword. If you declare keywords with local scope, this means that you cannot override the state of this keyword at runtime using a global shader keyword. For more information and a code example, see Using shader keywords with C# scripts.

Note: If a keyword with the same name exists in a shader source file and its dependencies, the scope of the keyword in the source file overrides the scope in the dependencies. Dependencies comprise all Shaders that are included via the Fallback command, and Passes that are included via the UsePass command.

By default, Unity generates keyword variants for each stage of your shader. For example, if your shader contains a vertex stage and a fragment stage, Unity generates variants for every keyword combination for both the vertex and the fragment shader programs. If a set of keywords is only used in one of those stages, this results in identical variants for the other stage. Unity automatically identifies and deduplicates identical variants so that they do not increase build size, but they still result in wasted compilation time, increased shader loading times, and increased runtime memory usage.

To avoid this problem, when you declare a set of keywords in a hand-coded shader, you can instruct Unity to compile them only for a given shader stage. You are then responsible for ensuring that the keywords are only used in the specified shader stages.

Note: The following graphics APIs do not fully support stage-specific keywords. In OpenGL and Vulkan, at compile time, Unity automatically converts all stage-specific keyword directives to regular keyword directives. In Metal, any keyword targeting vertex stages also affects tessellation stages, and vice versa.

Identify your most valuable keywords, track their performance and prioritize your efforts by gleaning insights from rich data sets, including search volume, ranking position, universal results and more.

Hone in on specific aspects of keyword volume and rank. Develop granular insights about keyword performance by desktop, smartphone, or tablet or by geographical relevance for over 70,000 local and global locations with HyperLocal. For each keyword uncover which page URL should be set as your preferred landing page.

Understand how you perform against the competition at the keyword level. Measure and track share of voice and identify key topics for which you are not currently ranking. Leverage these topics to create content opportunities.

Keyword Reporting provides insights into the how the SERP layout adapts to each keyword. Understand your potential and actual presence in other types of search results, like Google Quick Answers, videos, or Local 3 Packs. Use Intent Signal to track your content presence above the fold on SERPs and to coordinate organic and paid search initiatives to maximize site traffic acquisition.

Natively integrated within the BrightEdge platform, Keyword Reporting delivers analysis and recommendations that drive action. Simply click on any keyword to get recommendations for the content you wish to rank for. Pull keyword data into StoryBuilder dashboards and reports to understand and communicate the impact of topic demand and content performance on the business, then take specific action to maximize performance.

Keywords are tags or labels you add to your photos to help you easily find the photos. After assigning keywords to photos, you can search for the keywords to find the photos later. Photos offers a selection of keywords that you can assign, and you can add your own keywords. You can also assign keyboard shortcuts to your keywords so you can apply them more quickly.

Keyword Search can be helpful if you're looking for specific items but are unsure, for example, of the complete name of an author/creator or the first words of a title. Drop-down menu options let you filter your keywords by title, author/creator, and subject. More specific keyword filtering is available with Advanced Search. You can also toggle open context-sensitive search tips or click Search/Browse Help from